Work experience
2023 - Now
Mid-level UX/UI designer
Pagaleve
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Deeply understand the context of our users through data analysis, interactions and research to develop design solutions that contribute to product performance;
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Execution of studies, surveys, benchmark, data analysis and flow mapping;
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Mapping personas, user journeys and experiences;
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Creation of wireframes, prototypes and interfaces using Figma;
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Assist in the implementation of projects with the engineering team, validating concepts and deliveries;
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Presentation of results and lessons learned with users/clients.
2021 - 2023
Mid-leve UX/UI designer
FinanZero
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Carry out Product Discovery processes, including desk-researches, insights and good practices with benchmarks, hypothesis generation, user research, testing, data analysis and validation;
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Plan and execute usability tests seeking continuous improvement of the product;
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Create user journeys, information architecture and prototypes with detailed requirements for development;
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Participate in discussions with the Business, IT, CS, Service and Credit Analysis teams;
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Create and manage the Design System, ensuring product scalability;
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Conducting Story Creation and User Research workshops to encourage and strengthen creativity, questioning, empathy, curiosity, communication skills and improvisation.
2021 - 2021
Assistant UX/UI designer
Singular App
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Conduct user research, data analysis, high fidelity prototyping and validation;
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Create user journeys and generate insights based on research and benchmarks;
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Plan and execute usability tests;
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Participate in meetings with stakeholders and understand their needs and expectations.
2012 - 2021
Trainee graphic designer/ Senior graphic designer
Communication Agencies
This part covers my 9-year journey as a graphic designer, having worked at the agencies Grupo In Press, G&A Comunicação and Advice Comunicação.
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Participate in monthly briefing meetings with clients;
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Supervise and develop creative team interns;
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Search for references and trends in visual communication;
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Development of visual key and concept for internal communication campaigns;
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Creation and development of offline and digital communication materials, including magazines, newsletters, social media posts, infographics and presentations.
Education
2020 - 2021
Postgraduate in User Experience (UX)
Anhembi Morumbi University
2010 - 2014
Bachelor in Digital Design
Anhembi Morumbi University
Courses
2023
UX Strategy; Design System; UX Research; Kanban; Design Sprint
Alura
2021
Product Discovery
PM3
2021
UX Design
Tera
Skills
Graphic Design
As a graphic and digital designer by training, I have the ability to work with Photoshop, Illustrator, Indesign and Power Point, as well as seeing patterns (or lack thereof) in relation to colors and typography.
Research and interviews
Doing interviews and understanding users’ pain points and goals is my favorite exercise. I usually do a mix between Miro and Word to consolidate the results.
Prototyping
Figma is my favorite for prototyping, but I also have experience with Adobe XD.
UX Writing and storytelling
I feel very comfortable analyzing and writing texts, as well as revising them. The famous details that may go unnoticed, but are important to the whole.
Co-creation and workshops
I find it easy to pass on knowledge, such as CSD matrix workshops, creativity workshops and story creation.