Work experience
2023 - Now
Senior UX/UI designer
Pagaleve
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Deep understanding of user context through data analysis, interactions, and research in order to develop design solutions that contribute to product performance;
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Conducting studies, research, benchmarking, data analysis, and flow mapping;
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Mapping personas, user journeys, and experiences;
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Creating wireframes, prototypes, and interfaces using Figma;
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Assist in the implementation of projects alongside the engineering team, validating concepts and deliverables;
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Presentation of results and lessons learned from users/clients.
2021-2023
Mid-level UX/UI designer
FinanZero
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Carry out Product Discovery processes, including desk-researches, insights and good practices with benchmarks, hypothesis generation, user research, testing, data analysis and validation;
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Plan and execute usability tests seeking continuous improvement of the product;
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Create user journeys, information architecture and prototypes with detailed requirements for development;
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Participate in discussions with the Business, IT, CS, Service and Credit Analysis teams;
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Create and manage the Design System, ensuring product scalability;
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Conducting Story Creation and User Research workshops to encourage and strengthen creativity, questioning, empathy, curiosity, communication skills and improvisation.
2021
UX/UI designer
Singular App
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Conduct user research, data analysis, high fidelity prototyping and validation;
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Create user journeys and generate insights based on research and benchmarks;
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Plan and execute usability tests;
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Participate in meetings with stakeholders and understand their needs and expectations.
2012 - 2021
Art director
Communication Agencies
This section covers my 9-year journey as a graphic designer, having worked at the agencies Grupo In Press, G&A Comunicação, and Advice Comunicação.
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Participate in monthly briefing meetings with clients;
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Supervise and develop interns on the creative team;
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Searching for references and trends in visual communication;
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Development of key visuals and concepts for internal communication campaigns;
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Creation and development of offline and digital communication materials, including magazines, newsletters, social media posts, infographics, and presentations.
Education
2020 - 2021
Postgraduate degree in User Experience (UX)
Anhembi Morumbi University
2010 - 2014
Bachelor's Degree in Digital Design
Anhembi Morumbi University
Courses
2024
Figma Pro Course - Scalable Design Systems
Feux Design
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2023
Strategic UX; Design System; UX Research; Kanban; Design Sprint
Alura
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2021
Product Discovery
PM3
2021
UX Design
Tera